Description

Shopping for skincare can be overwhelming and impersonal The beauty industry is worth over $517B+, yet has the lowest online penetration when compared to electronics and fashion. When it comes to skincare, shopping can be a particularly overwhelming experience, with thousands of brands and products to choose from. We surveyed over 300 women to learn that consumers struggle to know which products are best for their skin type and composition. Ultimately, they rely on referrals and unbiased professional advice to decide which products to buy. This requires shoppers to go to stores to try and test products, or speak with beauty consultants, which in turn, makes online skincare shopping nearly impossible for consumers to do with confidence.