Description

When COVID-19 hit, it dramatically shifted how retail product sourcing was handled for retail stores. A $38B white space was created as fewer buyers and brands are attending sourcing trade shows, far less frequently. Volcanic aims for critical mass by attracting more than 160,000 retail brands on its platform. Buyers have been sourcing products over the last two years on B2C social platforms like IG, FB, Pinterest and Youtube. The problem is, these platforms aren't built for B2B information and communication, leaving retail buyers unsure of the brand's capability in numerous areas. Critical data like human capital, new SKU information, production capacity and margins information are not found on social platforms. They are however, found on Volcanic.