Description

People often make the mistake of thinking influencer marketing is a new phenomenon. But in reality, at its core, influencer marketing is "Word of Mouth advertising." The rise of the smartphone has catapulted internet access on a global scale. Everyone now has a phone in their pocket, and the influencer industry has exploded in recent years. More than 3.5 billion people in the world have at least one social media account. And chances are some of these iconic images above have influenced you during your lifetime. While growing up, you probably read your cereal box every morning. Today, you were probably scrolling on your phone, interacting with at least one influencer you have never met in real life but feel a real and valid connection toward.